Che cosa significa essere fotogenici nel 2026?

Nelle fotografie sembro sempre o un folletto o una strega. Non posso scegliere quale delle due versioni di me comparirà, ma in ogni foto finisce inevitabilmente per prevalere l'una o l'altra e, a dire il vero, nessuna delle due mi entusiasma. Non sono mai stata fotogenica nel senso più stretto del termine, quella qualità che di solito viene associata alla simmetria del volto. Non è mai stato un problema che mi abbia turbato troppo, anche se nell'ultimo anno mi sono ritrovata a osservare le fotografie di me stessa con uno sguardo molto più critico.

In parte dipende probabilmente dal fatto che oggi ci vediamo molto più spesso di un tempo. Le videochiamate sono diventate uno dei principali strumenti di comunicazione: tra Zoom e FaceTime siamo continuamente messi di fronte alla nostra immagine. Gli specchi non sono più soltanto oggetti fisici: sono diventati presenze digitali costanti, integrate nel nostro modo di lavorare e di vivere. Se poi aggiungiamo la crescente normalizzazione della chirurgia estetica, è facile capire perché così tante persone sentano una forte pressione a rendere il proprio volto sempre più "perfetto".

Turn your body slightly away from the camera

Facing the lens dead-on tends to flatten your frame, which is rarely flattering. Instead, turn your body to one side at a 30-45 degree angle, then turn your head back towards the camera. This creates a more dynamic pose, and it’s the most reliable trick professional models use. Practise it a few times in a mirror so it becomes automatic rather than something you have to think about mid-photo.

Relax your shoulders before the shutter clicks

Tension shows up first in the shoulders. Most people hunch or stiffen the moment they know a photo is being taken, which makes the whole body look rigid. Roll your shoulders back and down, take a breath, and let them drop before the photo is taken. It sounds like a small thing but it changes your entire posture and makes you look at ease rather than braced.

Engage your eyes, not just your mouth

A smile that only moves your mouth reads as forced. A genuine smile involves the eyes too – the muscles around them tighten slightly and the lower eyelid lifts a touch. You can’t fake this convincingly, but you can trigger it by thinking of something that actually makes you happy for a second before the photo, rather than simply saying “cheese”. Photographers often ask a quick question or make a joke for exactly this reason.

Give your face something to do between poses

The most awkward photos are usually taken in the moment between poses, when your face has gone blank waiting for the next instruction. Keep a flicker of expression going even when you’re not “performing” for the camera – a slight smile, a raised eyebrow, a look of genuine interest in whoever you’re talking to. Some of the best candid shots happen in these in-between moments, so don’t switch off just because you think the photo’s already been taken.

Find your light before you find your pose

No amount of posing fixes bad lighting. Harsh light directly overhead casts shadows under the eyes and nose; light from behind you silhouettes your face. Before you worry about angles, find where the light is soft and where it’s coming from – stand near a window, in open shade or with your back to the sun rather than facing into it. Once the light is right, everything else becomes easier.

Practise your angles with your own camera

You don’t need a professional shoot to learn what works. Take a series of selfies or ask a friend to snap a few frames from different angles and heights, then actually look at which ones you like and why. Most people have one or two angles that consistently photograph better – often a slight tilt of the head or a particular side of the face – and once you know yours, you can find it instinctively in any photo situation.

Keep your hands relaxed and purposeful

Hands are one of the most common giveaways of an uncomfortable subject – clenched fists, awkwardly stiff fingers or hands with nothing to do. Give them a light job: rest one on your hip, hold a drink, tuck a hand loosely in a pocket or simply let them hang naturally rather than pinning them to your sides. The goal is to look like you forgot your hands were being photographed at all.

Dress with the camera in mind

Busy patterns, small logos and clashing colours can distract from your face and sometimes create strange visual effects on camera. Solid colours, particularly ones that contrast with your skin tone and the background, tend to photograph more cleanly and keep the focus where you want it – on your expression, not your outfit. This matters more for planned photos than candid ones, but it’s worth thinking about before any event you know will be documented.

Build genuine confidence, not performed confidence

The habits above only go so far if you’re anxious about being photographed in the first place. Confidence reads clearly on camera and the fastest way to build it is simply taking more photos until the process feels ordinary rather than stressful. Shift your weight slightly onto your back foot, keep your chin and shoulders in the positions above, and remind yourself that a slightly imperfect photo is far more normal – and more human – than the polished images you’re comparing yourself to.

None of these tips require expensive equipment, professional lighting or a stylist. They’re habits, and like any habit, they get easier with repetition. Try one or two at a time rather than all ten at once, and you’ll likely notice a difference in your photos within a few tries.