The most photographed spots on the Amalfi Coast

Words by Georgina Groom-Rietschy

The Amalfi Coast stretches for 50km along the shimmering Sorrentine Peninsula, encompassing 13 pastel-hued towns carved into cliffs above the Tyrrhenian Sea. Positano is celebrated for its cascading houses and parasol-lined beach, while Ravello’s immaculate gardens and Amalfi’s cathedral steps offer a quieter, more romantic taste of southern Italy. To uncover the places that deserve a spot on every Amalfi Coast itinerary, we called upon our data science team to identify the locations Popsa travellers photographed the most in 2025.

We analysed millions of customer photos using a rigorous, data-led methodology. Comparing the findings with our 2024 rankings, the postcard-worthy beach Spiaggia Grande retained the top spot, while the viewpoint at Belvedere della Madonnina dropped out of the rankings, replaced by Ravello’s historic Largo Duchi Piccolomini – likely reflecting its growing popularity as a wedding destination. Read on to get the lowdown on the most photogenic spots along Italy’s Amalfi Coast.

To learn more about how the data was analysed and how the photo index scores were calculated, see the methodology at the end of this article.

Top photographed spots on the Amalfi Coast

Spiaggia Grande, Positano

Photo index score: 100

The Amalfi Coast’s showpiece beach unfurls beneath pastel villas carved into the cliffside, with gold sand framed by fishing boats and striped parasols. Head to the jetty at the beach’s eastern end just after sunrise, when the morning light pours over the hillside villas before the crowds and daytrippers arrive. The beach sits right at the foot of Positano, a steep but short walk down from the main car park and bus stop, or reachable directly by ferry from Amalfi and Sorrento. Flit between sand and sea before refuelling at Ristorante Don Giovanni, a beachfront spot serving seafood salads, octopus kebabs and a creamy zucchini prawn linguine that you’ll be requesting the recipe for. Round off your visit with Royal Gelato’s signature lemon sorbet, served inside a hollowed-out lemon.

2. Piazza Duomo, Amalfi

Photo index score: 70

Right in the heart of Amalfi, this sun-bleached piazza is dominated by the striped Byzantine-Romanesque facade of the Duomo di Sant’Andrea (also known as Amalfi Cathedral), reached by a dramatic sweep of stone steps that regularly serve as the backdrop for weddings – a big part of why the piazza draws such high photo activity. For the classic shot, stand at the foot of the steps in the late afternoon, when the sun catches the cathedral’s green-and-gold mosaics and the piazza’s fountain in the foreground. It’s a flat five-minute walk from Amalfi’s harbour and bus station, making it an easy first stop straight off the ferry. Make tracks to Pasticceria Pansa, a storied cafe on the piazza’s edge since 1830, serving mouthwatering sfogliatella and delizia al limone. Prefer something savoury? Pick up a paper cone of fried anchovies from one of the nearby street food stalls.

3. Villa Rufolo, Ravello

Photo index score: 49

When Richard Wagner stood at the belvedere overlooking the gardens of this 11th-century villa, he is said to have found the inspiration for Klingsor’s enchanted garden in his final opera, Parsifal. Today, the same striking archway, framing the Bay of Salerno beyond, continues to draw visitors. The gardens themselves cascade down the cliffside in a series of manicured lawns, towering pines and flower-draped pergolas overlooking the bay. It’s a steep but scenic ten-minute walk from Ravello’s main bus stop, followed by winding lanes lined with fragrant lemon groves. Carve out time to head a few doors down to the family-run trattoria Cumpa’ Cosimo for handmade scialatielli topped with seafood and sweet tomatoes, or cool off with a lemon granita from a stall just outside the gates.

4. Marina Grande, Amalfi

Photo index score: 49

This is the harbour shot you’ve no doubt seen before – pastel-coloured buildings backing a sweep of sand, fishing boats bobbing in the water and rows of blue and yellow parasols. Climb to one of the terraces or follow the switchback lanes above the marina for unparalleled views across the full curve of the harbour. Marina Grande’s beauty lies in its central location, just a stone’s throw from the ferry terminal and bus station. While you’re here, take a short boat trip from the marina to the Emerald Grotto, a sea cave where sunlight filters through an underwater opening, illuminating the water – or venture a little further to the glamorous island of Capri.

5. Santa Maria Assunta, Positano

Photo index score: 40

Local legend holds that Positano was founded on this exact spot, after a Byzantine icon of the Black Madonna – said to have been stolen from Byzantium – washed ashore when the ship carrying it was caught in a storm. The icon still hangs above the altar inside. Positano’s parish church is visible from almost anywhere along the shoreline thanks to its majolica-tiled dome, shimmering in yellow, green and blue, but the terrace just outside the entrance is where the dome, bell tower and tumble of pastel houses all line up in one frame. It’s a short walk up from Spiaggia Grande, just behind the main promenade.

6. Villa Cimbrone, Ravello

Photo index score: 29

A leisurely stroll from Villa Rufolo along Ravello’s lanes, this former medieval villa is best known for its Infinity Terrace, a sweeping clifftop balcony suspended over the Bay of Salerno and lined with marble busts. Time your visit for opening at 9am or late afternoon to catch the golden hour light – the terrace is quieter and the coastline below is bathed in soft light. It’s a ten-minute walk from Ravello’s main piazza, through the villa’s own gardens of roses, wisteria and ancient cypress trees. Explore the crypt and the Temple of Bacchus on your way to the terrace, and keep an eye out for the resident peacocks that roam the grounds. If it’s a special occasion, make a reservation at its Michelin-starred restaurant, Il Flauto di Pan, for refined Mediterranean cuisine.

7. Spiaggia di Maiori, Maiori

Photo index score: 20

The Amalfi Coast’s longest stretch of sand, this expansive beach extends for nearly a kilometre beneath Maiori’s palm-lined promenade – a rare, open expanse in a region defined by dramatic cliffs and secluded coves. For the best view, head to the beach’s eastern headland near Torre Normanna, where you can look back across the full sweep of sand with the mountains rising behind the town. Maiori sits right on the coastal bus route between Amalfi and Salerno, with the beach just steps from the main square. From the town centre, pick up the Lemon Trail (Sentiero dei Limoni), a historic footpath peppered with terraced groves winding to neighbouring Minori.

8. Piazza Duomo, Ravello

Photo index score: 18

The main square of Ravello, this sun-bleached piazza is characterised by umbrella pines and alfresco dining spots, overlooked by the striking whitewashed facade of the Duomo di Ravello. The 11th-century church is a popular wedding venue, with a stellar lineup of hotels including Belmond’s Caruso and the Hotel Rufolo just a short distance away. In the evening, pull up a chair at Mimí Pizzeria & Cucina for mouthwatering pizzas with billowy crusts and seasonal toppings. Be sure to explore inside the cathedral and visit the Museo del Duomo, where religious artefacts, sculptures and medieval artwork are displayed beneath the church.

9. Largo Duchi Piccolomini, Ravello

Photo index score: 13

Tucked right by the entrance to Villa Rufolo, this small square is easy to miss but rewards a pause, with its low stone wall and ceramic-tiled benches framing one of Ravello’s finest undisturbed views across the coastline. The best angle is from the edge of the wall looking south, where the terracotta rooftops of the town seemingly tumble towards the Bay of Salerno. It sits just off Piazza Duomo, making it a natural stop before or after the villa. Grab a coffee from one of the no-frills cafes nearby and take a seat on a bench – a favourite spot for locals to sit and watch the world go by.

10. Fotopoint Positano, Positano

Photo index score: 12

Perched on the western hillside above town, this viewpoint delivers Positano’s postcard view – pastel villas, the domed church and the sweep of Spiaggia Grande all falling away towards the sea in a single frame. Visit in the evening if you can, when the crowds begin to thin and the golden light settles over the rooftops. It’s reached on foot from the upper town via Via Pasitea, roughly 15-20 minutes downhill from the main bus stop, with signs pointing the way. A vendor at the deck sells crushed ice with fresh lemon, a good excuse to linger before facing the uphill climb.

Methodology 

To determine the most photographed spots on the Amalfi Coast, Popsa’s data science team analysed millions of photos uploaded by customers in 2025. Using location metadata, we identified images taken within the boundaries of the Amalfi Coast’s most visited spots and ranked them according to total photo volume. 

Each spot was assigned a photo index score reflecting the relative volume of photos taken there compared with all other locations in the dataset. Scores were then normalised on a scale of 0 to 100, with the most photographed spot used as the benchmark. The result is a ranking that reflects real traveller behaviour, highlighting not only where people visit, but also the places that most inspire them to capture their memories.