Campaign to Stop Loneliness

We believe that receiving a photobook filled with precious memories can bring a lot of joy to those who are lonely.

But in this time of crisis, we also know that we need to do more.

Giving Back

We donate £5 to charity every time you buy a large Hardback Photobook

Now more than ever, it’s all too easy to feel lonely.

Social distancing, self isolation… these measures are essential, but they can also lead to people feeling completely cut off from society.

For many of us, socialising during the last few months has consisted of the odd phonecall. Maybe a video chat or two, if we’re lucky. The lack of physical connection, of something tangible, risks becoming a real issue.

Which is why, at Popsa, we’re pledging to fight loneliness during these challenging times.

There are two ways we plan to do this. Firstly, we genuinely believe that receiving a photobook filled with precious memories, a book that’s been made with care by someone you love, is a very special thing.

We’re proud that our product can help people to reach out from one home to another, and send a little joy – all without leaving the house. But we’re also realistic. We know photobooks aren’t going to solve this problem on their own

Which is why we’ve teamed up with The Jo Cox Foundation (Registered Charity 1170836), a wonderful charity that works to build a kinder, more compassionate society. In addition to promoting their incredible work (go and check out their website, they really are brilliant) we’re also pledging to donate £5 from the sale of every large hardback photobook, directly to The Jo Cox Foundation.

So not only will you brighten someone’s day the next time you send a photobook, you’ll also make a very real contribution to the fight against loneliness.

Best wishes,
From the team at Popsa

More About

The Jo Cox Foundation

Why this charity?

Soon after becoming an MP, Jo set up a a cross-party Loneliness Commission with her colleague Seema Kennedy MP. Jo’s vision was that the Commission would run for one year and work with charities, businesses and the Government to turbo-charge the public understanding and policy response to the loneliness crisis.

Taking Forward Jo's Work

This work was taken forward by Seema Kennedy MP and Rachel Reeves MP after Jo’s murder in 2016. Under Seema and Rachel’s leadership in 2017, the Jo Cox Loneliness Commission saw 13 organisations come together to highlight the scale of loneliness throughout the lifecycle and across all areas of society. The Commission met and listened to people who had experienced loneliness, including older people, younger people, employers and their employees, children and new parents, people with disabilities, refugees and carers.

Governement Strategy

On 15th October 2018 the Prime Minister Theresa May launched the first cross-Government strategy to tackle loneliness which set out a series of commitments to help all age groups build connections.

Highlights of the strategy include plans to build 'social prescribing' into the NHS by 2023, the first ever ‘Employer Pledge’ to tackle loneliness in the workplace, a new Royal Mail scheme which will see postal workers check up on lonely people as part of their usual delivery rounds and £1.8m funding to increase the number of community spaces in England.

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