Aesthetics matter, too. Think of Lana Del Rey and the vintage Americana iconography she embodies. Cocktails, poolside floats, vintage cars, sunbeds, palms, outdoor showers and hot tubs all add context. Sun-drenched glamour and the interplay of luxury and leisure gave Slim Aarons’ work its edge, grounded by the everyday. To achieve a vintage feel in post-production, reduce contrast, lift the blacks and lower the whites to create a gently faded look. Add grain, saturate bold colours, increase clarity and sharpness, and introduce warmth to mimic film stock and that unmistakable “Hollywood glow”.
Preparation is key. Beaches and hotels are busy spaces, especially in peak summer. Pack a range of lenses – wide-angle and telephoto are essential – and avoid using filters. The more natural the image, the easier it is to refine in post. If, like me, you prefer a slightly darker aesthetic, increase the f-stop to limit the light entering the aperture. Less light creates greater depth of field, making it easier to emphasise sharpness and background blur. Lens hoods are useful in harsh sunset light, and if you’re shooting on the water – say, from a boat along the Amalfi Coast – switch to shutter-priority mode (1/250 second or faster) to capture passing yachts and speedboats crisply.
And finally, discretion is key. Find a comfortable vantage point and photograph people in their natural state. If you focus on a particular person or group, always ask permission before taking the shot.