Popsa completes North American expansion with launch of its AI memory curation service in Mexico

After successful launches in the USA and Canada, we noticed a compelling trend: strong engagement from Spanish-speaking users in the United States, especially around Mexican heritage markets. This insight, championed by Aaron Fallon, our performance marketing lead, led us to test Mexico with a modest budget and the results were promising.

Encouraged by early success, we fast-tracked plans to launch full in-country production and fulfillment. Today, we’re delighted to announce our launch in Mexico in partnership with SeynePrint, the Fujifilm franchise for Mexico, based in Mexico City. This strategic move centralises distribution and slashes shipping times, with our Mexican customers enjoying express, tracked, signed-for delivery in just three days - a significant improvement over orders shipped to them from the UK.

Why Mexico – why now?

Over the past five years, Mexico’s economy has had an impressive recovery, bouncing back from the pandemic with nearly 6% growth in 2021 and sustaining healthy momentum in the years since, through diversification in manufacturing, services and nearshoring trends. Expansion of around 4% in 2022 and just over 3% in 2023-24 highlights its resilience, while forecasts point to a bright outlook ahead, with steady growth of about 3% a year expected through 2027.

The rising Mexican middle class and increased spending power

Mexico’s middle class is booming, now making up around 42% of the population, or around 44 million people. With greater spending power at their disposal, this group is driving demand from retail and real estate to fashion and digital services. Typically optimistic, if measured, in how they spend, middle-class consumers are helping to power growth across the economy, and our highly personalised offer is perfectly placed to meet their needs.

Popsa’s advantage: first mover among tri-national fulfilment

With print partners now in the US, Canada and Mexico, Popsa stands alone in our sector, the only company delivering marketing, production and fulfillment across all major North American markets. Moreover, Popsa already boasts marketing and production footprints across the UK, Europe and Oceania, solidifying our position as a truly global yet locally grounded brand.

What this means for Popsa and our customers

Faster delivery, tailored service and stronger brand trust are transforming the customer experience. At the same time, streamlined logistics and leaner cost structures are driving greater efficiency. Together, these advances open the door to faster growth, powered by a digitally engaged middle class eager for personalised experiences.

Looking ahead

This expansion isn’t just another dot on our map, it’s a signal of intent. We’re reinforcing our commitment to cultural relevance, operational excellence and customer delight. Here’s how we’re building forward:

• Leveraging AI-powered localisation for hyper-relevant marketing.

• Scaling partnerships like SeynePrint to support future regional launches.

• Learning from our established international markets in Europe and Australasia to tailor offerings for our Mexican customers.

Scaling across borders is less about geography and more about local immersion. Our Mexico launch reflects Popsa’s evolution: agile, efficient and rooted in understanding our creators’ cultures. With economic tailwinds and a rising middle class, Mexico offers excellent potential and we’re ready to meet it.