Freelance Digital PR Consultant USA

Scope

The mission for the role: 

We're looking for a Freelance Digital PR Consultant for the North American market who can win high-authority coverage and convert it into measurable organic impact for Popsa.

You will work comfortably across brand creative and performance driven approaches, and work directly with SEO, Editorial and Creative teams to establish our presence in this market. You will execute campaigns with our proprietary data, identify wider brand opportunities and help shape the strategic direction of PR. You’ll also work closely with other market-specific PR leads and draw on support from our central teams to ensure consistency in quality and storytelling.

You’ll be adept at balancing steady, high-quality output with careful management of brand risk and will consistently aim for best-in-class execution. You will use your existing network of contacts in the US to help elevate Popsa’s message and product awareness.

You have the autonomy to set the direction for PR in the US & Canada, while also using your expertise to help shape our approach to organic growth as we mature and learn. This role is hands-on and suited to someone who has helped scale tech or digital-first brands and thrives in environments with ambitious growth targets.

We want someone who is comfortable using data to tell a story, is happy to be judged on numbers as well as headlines, and with a track record of delivering results that moved organic visibility.

About Popsa

Joining Popsa right now is pretty exciting. We’re a London-based, Certified B Corp building a memory curation platform that uses on-device intelligence and generative AI to help people find, organise, and relive the moments that matter, turning noisy photo libraries into curated stories with minimal effort and high confidence. 

We're also a proven, international growth business. Popsa was recognised in Deloitte's UK Technology Fast 50 (2022), making it our third year running on the list, and was also ranked the 19th fastest-growing software company that year. The Financial Times ranked Popsa as the 5th fastest-growing technology company in Europe and highly ranked in 2022, and in 2023 we retained our place in the FT 1000 for a second year, with an absolute growth rate of 1,000% over the measured period.

Our apps and service operate at global scale, localised across 12 languages, shipping to 50+ countries, with most orders placed from outside the UK.  More than 13 million people across 50 countries have used Popsa to turn their photos into something they can actually be proud to share. 

People have never taken more photos than they do today, but most of those memories end up buried in clutter. Popsa brings calm to that chaos, automatically surfacing meaningful moments, suggesting structure and themes, generating captions, and laying out designs, so anyone can create something beautiful without design skills.  From there, we make it easy to bring curated memories into the real world with premium photo products, including photo books, calendars, prints and photo boxes, delivered internationally. 

Private by design. We’re deliberate about what is processed on-device, what is uploaded, and how customer content is protected, so people can trust us with their most personal memories. 

Key responsibilities

Your responsibilities:

• Digital PR activity for North America, shaping narratives that champion Popsa’s mission and resonate with local audiences.

• Build and manage your relationships with media, securing high-quality coverage across lifestyle, tech and consumer outlets.

• Develop and deliver a steady pipeline of PR stories and campaigns informed by product updates, proprietary data, cultural trends and seasonal moments.

• Collaborate with Creative, Editorial and SEO teams to produce cohesive, optimised PR materials and ensure consistent brand messaging.

• Execute day-to-day PR delivery, including pitching, briefing, media coordination and preparing press-ready assets.

• Monitor coverage, measure performance, extract insights that inform future PR strategy and share success stories with the team.

• Uphold Popsa’s editorial standards by identifying reputational risks early and ensuring all external communication reflects the brand’s inclusive tone.

What success looks like in your first 6 months: 

• Launch a balanced mix of brand, content and product-led PR initiatives that demonstrate creativity and performance impact.

• Secure meaningful media coverage across US outlets by leveraging an existing network and building new relationships.

• Deliver results that meaningfully improve organic visibility and indirectly contributes to business commercial results.

• Earn coverage that delivers an increase in quality referring domains and links.

• Build strong cross-functional relationships with in-house Creative,  Editorial and SEO teams to enable smooth collaboration and delivery at pace.

• Be the point of contact for PR in the US & Canada, trusted to manage brand risk and uphold editorial standards.

• Create a proactive pipeline of stories, campaigns and seasonal opportunities tailored to the US market.

• Demonstrate the ability to deliver results independently while contributing to a scalable international PR framework.

Skills & experience

What you bring to the team:

You have…

• Proven experience running digital PR or earned media in the US, either agency side or freelance, with a history of acquiring links and growing brand visibility.

• Proven experience with consumer, tech or app-first brands.

• Deep knowledge of the US media landscape across lifestyle, tech, trends and news.

• A strong network of journalists and publishers, with a track-record of securing high-quality coverage.

• A talent for turning proprietary data into human-centred stories that people care about.

• Sound editorial judgement and the ability to manage reputational risk with confidence.

• Experience collaborating with in-house Creative, Editorial and SEO teams to maintain coherent, optimised messaging.

• A proactive, opportunistic approach that drives storytelling and outreach independently.

• Worked in high-growth environments where autonomy, pace and adaptability are essential.

Personal attributes

An autonomous self-starter who is willing to get involved and do what needs to be done to deliver the right results