Why Mexico?
After successful launches in the USA and Canada, we noticed a compelling trend: strong engagement from Spanish-speaking users in the United States, especially around Mexican heritage markets. This insight, championed by Aaron Fallon, our performance marketing lead, led us to test Mexico with a modest budget and the results were promising.
Encouraged by early success, we fast-tracked plans to launch full in-country production and fulfillment, culminating in today's launch.
Over the past five years, Mexico’s economy has had an impressive recovery, bouncing back from the pandemic with nearly 6% growth in 2021 and sustaining healthy momentum in the years since, through diversification in manufacturing, services and nearshoring trends.
Expansion of around 4% in 2022 and just over 3% in 2023-24 highlights its resilience, while forecasts point to a bright outlook ahead, with steady growth of about 3% a year expected through 2027.